The API platform

Traditional methods of insight gathering can be both time consuming and expensive.

The Lightning API Accelerated Payer and Physician Insight platform is a digital tool designed specifically for cost-effective market research with insights available in as little as 5-10 working days.


Our service


Survey creation

Create your own survey using a wide range of question types on our easy to use platform. Support is on hand from our expert team to help with your survey development.


Respondent selection

Select the countries and respondent archetypes to include in your sample. Our team can support with choosing the right sample to fully address your research objectives.


Compliance & QC

Managing your compliance approval process for the survey is made easier within our streamlined system.



Your research findings will be available for download on average within 5-10 working days, and progress can be tracked throughout the course of the survey.

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Report development

You have the option for a customised report, covering the key findings from the respondents and any strategic recommendations.

Direct follow-up

Address any queries or clarifications to survey respondents.


Streamlined process

The process allows you to be in control of survey creation, eliminating the constant back and forth of questionnaire review. Changes are saved automatically as you progress. If you need support, we can be on hand to help with our team of trusted researchers and expert advisors.


Flexibility and functionality

You have the flexibility to select you panel of expert advisors for double blind research. Expanding or refining the scope is as easy as the click of a button . The system operates using Lightning API coins, each one representing one question with one respondent. This allows you to track the investment, in real time. 


Fast results

Results are monitored and QC'd in real time by Lightning API. Once all responses are completed, a final QC is conducted by the in-house expert team and delivered to you as raw results. When a bespoke report is required our consultants will be happy to help.


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On-demand insight

From a global, industry-leading panel of expert payers and physicians

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Cost-effective research

Optimising the value of investment in payer and physician insight

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Survey development

With our easy-to-use survey builder and sample selection tool

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Direct reporting

Verbatim responses to your critical business questions


Consultant support

Help is on hand for survey development and data analysis


Advisory support

Direct access to our internal team of market access experts with decades of experience 


Get started