Fiona Paton


As Founder and Director of Bridgehead International, an international pricing consultancy divested to GfK, Fiona helped clients to identify, assess and adopt innovative technologies.   She uses her experience to support the development of new drugs and medical devices for the benefit of innovators, health systems and patients.

"I see a real need to improve the efficiency of collection and analysis of market access data, from rapid early insights to in-depth studies"