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James Whitehouse

Joint Managing Director

Previously working in commissioning for University Hospitals Birmingham James moved over to market access consultancy with Bridgehead International (acquired by GfK and subsequently IPSOS), working on a variety of access projects including pricing, reimbursement, payer engagement, health economic modelling, due diligence, advisory boards, clinical trial support and payer research. Most recently James has been working as a global market access lead for Norgine , responsible for assets in both hepatology and oncology with the latter from pre-launch to launch planning and execution. James has been responsible for pricing strategy, reimbursement and HTA across Europe, HEOR strategy, payer engagement tools/ rollout, life cycle management and due diligence of potential new assets. James has led and supported on a number of successful HTA submissions in Europe. More recently James has also supported wider commercial activities, leading on brand campaign development and global marketing materials. To date James has worked on over 50 projects spanning across market access and wider commercial support


“I am driven by striking a fair balance between demand and supply in healthcare systems”